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          A global corporate strategy, finance, and
         development consulting firm, we specialize
        in market entry and saturation strategies and
                                                                       related corporate finance and development activities.

Top 10 Management Consultants Chicago · Boulder · Miami · Oslo · ManilaChannel

 International Distribution<br />Agreement  Channel Strategy  Channel Management

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Market Entry & Saturation

Why Third Party Channels Of Distribution?

Third party channels of distribution, alternative sales channels, are often an underdeveloped resource for manufacturing, marketing, sales, leasing, or customer service. This applies to tangible products, intellectual property, as well as to service-based businesses.

This is a recurring theme of most experts. For background, get one of the these books: Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management by V. Kasturi Rangan, $29.13; Channel Conflict Case NWL- Managing Distributor Conflicts by Thomas Baselice, $1.99; Kellogg on Marketing by Bobby J. Calder, $14.99; Wholesale Distribution Channels: New Insights and Perspectives by Bert Rosenbloom, $53.42; all affiliate links.

Specifically, as a distribution consulting firm, we use NEW, IMPROVED, or CONVERTED third party channels to:
  • Multiply your sales, profits, and value while keeping your investment, overhead, and risk low. (Ideal for business start-up and turnaround.)
  • Speed up market penetration and gain market share quickly to preempt competition and take your company to the next level.
  • Consolidate fragmented industries under a common brand.
  • Gain highly motivated unit managers (owner-operators) who typically generate more sales than company managers.
  • Afford deeper market saturation, broader geographic (including international) coverage, and greater brand recognition.
  • Improve liquidity, consistency, value of existing chains. (Ideal for mergers, acquisitions, divestitures, financing, IPOs, etc.)   [top]

Entire Enterprise Value Perspective and Experience of Distribution And Chain Management Consultants

For every solution that we recommend, and for every task that we perform, our perspective is to multiply the value to your business. We are efficient because our distribution experts are especially well-qualified to deal with channels of distribution issues and use a systematic, highly focused approach.

For over 20 years, our multi-disciplined, multi-cultural channel experts from top 10 business schools have developed, tested, and proved the tools that you need to succeed. For resumes and project examples, see Channel Experts and Project Examples.   [top]

How You Benefit from Our Chain Expertise

  • We help you select and structure (or restructure) appropriate distribution channels for meeting your goals and objectives within any given set of constraints.
  • We build financial models of your marketing and sales channels and test the impact of changes to important variables to find an optimal channels of distribution structure.
  • Our findings are presented as a step-by-step action plan for incorporation in your overall growth strategies.
  • This financial analysis and strategic plan may be augmented with other channel-related changes, M&A and financing recommendations, valuations, due diligence studies, and assistance in negotiations.
  • All channel relationships requiring contracts are described in sufficient detail to minimize drafting (or redrafting) of documents, and we oversee the drafting process to make sure that all business decisions are properly covered.
  • When you enter into jurisdictions requiring a separate disclosure document for certain distribution networks, we formulate (or reformulate), based on the business issues, suggested responses to use in this document; such responses are, of course, subject to verification and approval of your local attorney.
  • We train (or retrain) and coach your channel staff in all distribution management issues—from recruiting channel operators to enforcing contracts—to increase consistency and improve efficiency.
  • We provide your channel management staff with the tools that they need to succeed, such as methods and materials for finding and recruiting channel operators and manuals and training programs for transferring your system or technology to and supporting and supervising your distribution-point operators.
  • Periodically, or as needed, we conduct channel management audits to propose, create, and implement new or improved tools to increase your efficiency.   [top]

Ten Steps to Multiplying Your
Business Value (downloadable article)

In addition to 1) using new or improved channels of distribution, you should 2) organize pro-active public relations, 3) improve your prototype for all channels, 4) assemble and position your intellectual property used by your channel operators, 5) develop product line extensions for one or more channels, select 6) a first class management team and 7) board of directors or board advisors who understand highly distributed enterprises, 8) negotiate strategic alliances to supply and support your channels, 9) create a winning business plan to sum up (and facilitate) the other steps (above), and 10) use strategic approach to expansion, financing, mergers, acquisitions, or divestitures that you may be contemplating.  [top]
News... A recent US Supreme Court decision reversed a long-standing precedent and declared it not necessarily illegal for chains to set minimum prices. The same had been said earlier for maximum prices. The legality of price fixing is, therefore, now fully based on the effect it may have on the markets. READ MORE

Cencir will continue to provide you with late-breaking news relevant to chain management. To receive such updates by Email, please register here.
"Due to your outstanding work, we have gained 42 new locations in 23 states within two years of expanding. I highly recommend Cencir for strategic planning and all aspects of channels of distribution development."
-Allen Hager, President, Right At Home, Omaha, NE
Our consultants have advised hundreds of companies of all sizes in most industries worldwide, including such brands as Commerce Clearing House, Cancer Treatment Centers of America, 3M, Pacific Bell, SealMaster, SkyTel, Sears, Henchy Industries, Hyatt Hotels, Ace Hardware, Beard & Warner, CBS, Stewart Warner, United Airlines, Northwest Orient, Coldwell Banker, Fidelity, Freuhauf Trailer, Buffalo Wild Wings, Budget Rent-A-Car, National Car Rental, Ryder Truck Rental, Chevron, Getty Oil, BP/Amoco, Mobil, Shell, Texaco Europe (Norway, Sweden, Denmark), St-Hubert BBQ (Canada), Pollo Campero (Guatemala), Helados Bon (Dominican Republic), Maxs (the Philippines), Nestle (Switzerland, Italy), Sonae Group/Orbitur Campgrounds (Portugal), The International Investor (Kuwait, England, Switzerland), Sushi Parties (Japan), L.O.G. (Norway).

Satisfaction Guaranteed!
We reduce or waive professional fees for preliminary feasibility and initial needs assessment if you are not 100 percent satisfied.

Gain Credibility!
As independent experts, we add credibility to your efforts to improve your channel relationships.

Immediate Global Presence!
Our consultants think and operate globally and will adapt and promote your offering to multiple cultures and languages.

Express Delivery!
When you have to act fast, we have done it before and can help you speed up the process without ruining your image.

One Stop Shopping!
Save time, money, and aggravation by using expert channels of distribution project managers dedicated to comprehensive solutions designed to multiply your business value.
"Cencir's franchising experts made the difference in transforming C&O [Beard Papa's master franchisee] into a successful master franchisee. The principals at Cencir are seasoned veterans in a league of their own, high and above everyone else in their franchise expertise. They walked us through the franchise disclosure documents and difficult and sensitive negotiations that had little room for error. We accomplished more than our objectives."
-Luigi Cruz, Founder & CEO, C&O, Foster City, CA
"We always want this ultimate professional on our team."
-Vic Koppang, President and CEO, Koppang Franchise Development Company (Modernistic Carpet Cleaning)


Free Seminar Outline and Consultation

For an overview of our approach, download outline for seminar on structuring third party channels of distribution. A seminar enrollment form is available at Seminars. Want immediate attention? Call 708-828-0152 or drop an Email to vevstad[at]cencir[dot]come for a no-obligation discussion of your situation.   [top]