Cencir Channels of Distribution Consulting Firm LogoChain Management Logo


Top 10 Management Consultants Chicago · Boulder · Miami · Mexico City · Oslo · ManilaChannel

 International Distribution<br />Agreement  Channel Strategy  Channel Management

To download
seminar outline:

marketing plans, materials Privacy Policy | Terms of Use | Site Map
Call 708-672-3957 for a free consultation with one of our Senior Consultants. No charge. No obligation. Or send us an Email, and we'll call you back.

Generating Leads To Recruit Third Party Channel Operators

You will soon realize that meeting your goals and objectives for establishing your channels of distribution to a large degree is a matter of generating a sufficient number of leads at all times. Cost of lead generation is a function of your goals and objectives, taking into consideration both the kind of channel representatives sought and the time to convert leads to sales and sales to individual unit openings.

Leads may be generated through publicity, trade shows, magazine advertising, major newspapers, direct mail, the Internet, in-store promotions, referrals, etc.; a combination of several of these often prove most effective. We need to develop ads, letters, other direct mail pieces, posters, trade show booths, scripts, etc., a media schedule, and a marketing budget to test what works the best for you and your chain.

    Some or all of the following should be part of your campaign quickly to establish your channels of distribution:
    • Free or nearly free listings in chain publications, etc.
    • A marketing plan to generate qualified leads based on sales goals and budgets.
    • Listings and ads on chain-specific Internet pages.
    • A series of line-ads and display ads to test in recommended newspapers or magazines.
    • A series of direct mail letters to test on recommended lists.
    • Posters to display at existing locations, trade shows, etc.
    • Trade show booth design.
    • Your own website.
    • Several variations of brochures and mini-brochures for start-ups, conversions, satellites, etc.
    • A series of news releases to send to recommended media.
    • A press kit to send to recommended media.
    • Recruitment video or DVD to use at seminars, send by mail, etc.
    • Shortened, closed-loop trade show tapes, etc.
    • Lead tracking system and software.
    • Comprehensive, outsourced lead generation. Cencir could supply this service, as well

Once leads are generated, your communication with prospects may take several forms. This is covered under Recruiting Channel Representatives, Operators.

Satisfaction Guaranteed!
We reduce or waive professional fees for preliminary feasibility and initial needs assessment if you are not 100 percent satisfied.

Gain Credibility!
As independent experts, we add credibility to your efforts to improve your channel relationships.

Immediate Global Presence!
Our consultants think and operate globally and will adapt and promote your offering to multiple cultures and languages.

Express Delivery!
When you have to act fast, we have done it before and can help you speed up the process without ruining your image.

One Stop Shopping!
Save time, money, and aggravation by using expert channels of distribution project managers dedicated to comprehensive solutions designed to multiply your business value.

News... A recent US Supreme Court decision reversed a long-standing precedent and declared it not necessarily illegal for chains to set minimum prices. The same had been said earlier for maximum prices. The legality of price fixing is, therefore, now fully based on the effect it may have on the markets. READ MORE

Cencir will continue to provide you with late-breaking news relevant to chain management. To receive such updates by Email, please register here.
"Due to your outstanding work, we have gained 42 new locations in 23 states within two years of expanding. I highly recommend Cencir for strategic planning and all aspects of channels of distribution development."
-Allen Hager, President, Right At Home, Omaha, NE
Our consultants have advised hundreds of companies of all sizes in most industries worldwide, including such brands as Commerce Clearing House, Cancer Treatment Centers of America, 3M, Pacific Bell, SealMaster, SkyTel, Sears, Henchy Industries, Hyatt Hotels, Ace Hardware, Beard & Warner, CBS, Stewart Warner, United Airlines, Northwest Orient, Coldwell Banker, Fidelity, Freuhauf Trailer, Buffalo Wild Wings, Budget Rent-A-Car, National Car Rental, Ryder Truck Rental, Chevron, Getty Oil, BP/Amoco, Mobil, Shell, Texaco Europe (Norway, Sweden, Denmark), St-Hubert BBQ (Canada), Pollo Campero (Guatemala), Helados Bon (Dominican Republic), Max’s (the Philippines), Nestle (Switzerland, Italy), Sonae Group/Orbitur Campgrounds (Portugal), The International Investor (Kuwait, England, Switzerland), Sushi Parties (Japan), L.O.G. (Norway).
"Cencir's franchising experts made the difference in transforming C&O [Beard Papa's master franchisee] into a successful master franchisee. The principals at Cencir are seasoned veterans in a league of their own, high and above everyone else in their franchise expertise. They walked us through the franchise disclosure documents and difficult and sensitive negotiations that had little room for error. We accomplished more than our objectives."
-Luigi Cruz, Founder & CEO, C&O, Foster City, CA
"We always want this ultimate business professional on our team." -Vic Koppang, President and CEO, Koppang Franchise Development Company (Modernistic Carpet Cleaning)

Free Seminar Outline and Consultation

of our channels of distribution seminar. A seminar enrollment form is available at Seminars. Want immediate attention? Call 708-672-3957 or drop us an Email for a no-obligation discussion of your situation. [top]